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Synopsis: NOTE: THIS IS A STANDALONE BOOK.
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.
About the Author:
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
Book Condition: Good
Book Description McGraw-Hill/Irwin, 1915. Book Condition: Very Good. 12th Edition. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP97593147
Book Description McGraw-Hill Higher Education. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0077861035I3N00
Book Description McGraw-Hill Education. Book Condition: Acceptable. 9780545290463 A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. Bookseller Inventory # 25-C-002173
Book Description McGraw-Hill Education. Hardcover. Book Condition: Fair. 0077861035 Student Edition. Light wrinkling from liquid damage. Does not affect the text. Heavy wear, fading, creasing, Curling or tears on the cover and spine May be missing front or back cover. May have used stickers or residue. May be loose-leaf version. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. Supplemental materials are not guaranteed with used books. Book may have additional damage or defects not listed above. Bookseller Inventory # 0077861035-4
Book Description McGraw-Hill Education. Hardcover. Book Condition: Very Good. 0077861035 Very Good Condition. Five star seller - Buy with confidence!. Bookseller Inventory # Z0077861035Z2
Book Description McGraw-Hill Education, 2014. Hardcover. Book Condition: Used: Acceptable. This is a LOOSE-LEAF edition textbook (same content, just cheaper!!) in 'ACCEPTABLE' Condition. Will show clear signs of use and may include ONE or MORE of the following: water damage to pages, loose binding, loose pages, missing no more than 2 chapters & worn, bent or torn covers. May also contain writing, underlining, &/or highlighting within. May not contain supplements such as access codes, CDs, etc. 2nd Day Shipping Offered! All books ship same or next business day. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated. Bookseller Inventory # 1711030022
Book Description McGraw-Hill Education, 2014. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0077861035-2-4
Book Description McGraw-Hill Education. Hardcover. Book Condition: Very Good. 0077861035. Bookseller Inventory # 003341
Book Description McGraw-Hill Education, 2014. Hardcover. Book Condition: Good. NO CD; No Access Code;Some highlighting, markings and tears; Some edge, cover, corner wear, scratches and creases; Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Bookseller Inventory # mon0000099765
Book Description McGraw-Hill Education, 2014. Hardcover. Book Condition: Acceptable. NO CD; No Access Code;Some delamination and curling;Significant highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner wear; Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Bookseller Inventory # mon0000102561