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Marketing

Joseph F. Hair; Carl McDaniel; Charles W. Lamb

ISBN 10: 0324323808 / ISBN 13: 9780324323801
Published by INTERNATIONAL THOMSO
Used Condition: Fair Soft cover
From Yankee Clipper Books (Windsor Locks, CT, U.S.A.)

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Ex-Library Book - will contain Library Markings. Bookseller Inventory # G0324323808I5N10

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Bibliographic Details

Title: Marketing

Publisher: INTERNATIONAL THOMSO

Binding: Paperback

Book Condition:Fair

About this title

Synopsis:

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

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