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International Edition

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Marketing Management. Analysis, Planning, Implementation, and Control

Kotler, P

3,849 ratings by Goodreads
ISBN 10: 0132613638 / ISBN 13: 9780132613637
Published by Prentice-Hall, New Jersey, 1994
Used Condition: G+ Soft cover
From Victoria Bookshop (BERE ALSTON, DEVON, United Kingdom)

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About this Item

A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition. Bookseller Inventory # 90024967

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Bibliographic Details

Title: Marketing Management. Analysis, Planning, ...

Publisher: Prentice-Hall, New Jersey

Publication Date: 1994

Binding: paperback

Book Condition:G+

Edition: International Edition.

About this title


The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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