Language:Chinese.Paperback. Pub Date:2016-08-01 Pages:696 Publisher: Renmin University of China Press - oriented management. This book focuses on marketing management personnel and senior management in the market demand and the opportunity to coordinate the organization's objectives. capabilities and market resources are facing major decisions. - Analysis method. This book provides the reader with the conceptual tools and boxes for the analysis of conventional problems.

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Bibliographic Details

Title: Marketing Management (English version) (Fourteenth Edition) (Business Administration classics teaching materials and marketing series; Education Department of the College of industry and Commerce Management Class Teaching Steering Committee(Chinese Edition)
ISBN 10: 7300232868
ISBN 13: 9787300232867
Binding: paperback
Condition: New

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加微信（soweinc) 分享最新前沿的知识好书,好友低至3-9折.书名：营销管理市场营销 �科特勒(philip kotler),凯文�莱恩�凯勒(kevin lane keller) 著作者:�科特勒(philipkotler),凯文�莱恩�凯勒(kevinlanekeller)出版社:中国人民大学出版社出版时间:2016-08装帧:平装开本:16开页数:670页字数:1264千字所属分类:经济

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