Marketing Management:Text and Cases, (Special Indian Edition)

n/a

Published by n/a
ISBN 10: 0070603952 / ISBN 13: 9780070603950
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #

About this title:

Synopsis: This cases essentially a hardvard case book which offers the best in marketing management cases.an overall 'business'otientation of the cases make this book a refreshingly different offering in the area of marketing management.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Marketing Management:Text and Cases, (...
Publisher: n/a
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Lal
Published by McGraw Hill Education Pvt. Ltd.
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Quantity Available: 20
International Edition
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description McGraw Hill Education Pvt. Ltd. N.A. Book Condition: New. International Edition. Bookseller Inventory # 323260

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.91
Convert Currency

Add to Basket

Shipping: US$ 4.87
From India to U.S.A.
Destination, Rates & Speeds

2.

John A. Quelch,Rajiv Lal,V. Kasturi Rangan
Published by McGraw Hill Education (2005)
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Softcover First Edition Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description McGraw Hill Education, 2005. Softcover. Book Condition: New. First edition. This cases essentially a Hardvard case book which offers the best in marketing management cases.An overall `business`otientation of the cases make this book a refreshingly different offering in the area of marketing management. Table of contents PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola`s new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index Printed Pages: 828. Bookseller Inventory # 21298

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.63
Convert Currency

Add to Basket

Shipping: US$ 4.74
From India to U.S.A.
Destination, Rates & Speeds

3.

John A. Quelch,Rajiv Lal,V. Kasturi Rangan
Published by McGraw Hill Education (2005)
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Softcover First Edition Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description McGraw Hill Education, 2005. Softcover. Book Condition: New. First edition. This cases essentially a Hardvard case book which offers the best in marketing management cases.An overall `business`otientation of the cases make this book a refreshingly different offering in the area of marketing management. Table of contents PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola`s new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index Printed Pages: 828. Bookseller Inventory # 21298

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.63
Convert Currency

Add to Basket

Shipping: US$ 5.92
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Rajiv Lal, John A. Quelch & V. Kasturi Rangan
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Softcover First Edition Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41447666

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.44
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

5.

Rajiv Lal, John A Quelch, V Kasturi Rangan
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Quantity Available: 3
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 9780070603950NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.44
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Rajiv Lal, John A Quelch, V Kasturi Rangan
ISBN 10: 0070603952 ISBN 13: 9780070603950
New Quantity Available: 3
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-12696

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.33
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds