Stock Image

Marketing for Mental Health Services

Winston, William

0 ratings by Goodreads
ISBN 10: 0866562788 / ISBN 13: 9780866562782
Published by Routledge, 1984
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

AbeBooks Seller Since August 3, 2006 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 3.68 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Great condition for a used book! Minimal wear. Bookseller Inventory # GRP82086192

Ask Seller a Question

Bibliographic Details

Title: Marketing for Mental Health Services

Publisher: Routledge

Publication Date: 1984

Book Condition:Very Good

Edition: 0th Edition.

About this title

Synopsis:

Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations.

This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn:

  • what a marketing plan is and how to develop one, step-by-step
  • how to more effectively target key groups and develop target-based strategies
  • the basics of using market research, done internally and externally, specifically for mental health organizations
  • how several community mental health services utilized marketing
  • the “nuts and bolts” methodology of marketing Employee Assistance Programs to businesses interested in cost-containment

    These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

100% refunds guaranteed, no questions asked.


Shipping Terms:

We ship daily!

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express