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Marketing Through Minefields (Harvard Business Review Case Studies)

ISBN 10: 1422199924 / ISBN 13: 9781422199923
Published by Harvard Business School Press, 2009
Used Condition: Good Soft cover
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Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-175-42-6481416

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Bibliographic Details

Title: Marketing Through Minefields (Harvard ...

Publisher: Harvard Business School Press

Publication Date: 2009

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites?

See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.

About the Author:

Every day, managers face challenges that put them to the test. When it comes to the thorniest dilemmas, there's never just one right answer. Get the guidance you need from our new HBR Case Studies series. Straight from the pages of the Harvard Business Review, each book breaks down your most familiar--and formidable--business problems. You'll get six engaging scenarios, each with several detailed solutions by today's leading experts. Read the cases, gain more perspective, and hone your instincts--so you can finalize your plan and move forward more successfully.

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