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The Marketing Mystique,

McKay, Edward S.,

5 ratings by Goodreads
ISBN 10: 0814452795 / ISBN 13: 9780814452790
Published by 1972, 1972
Condition: Good Hardcover
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About this Item

Good Good American Management Association, Hardback/Surplus Library Copy with r eferen ce Numbers Taped To Spine, Stamping At Top & Base Of Book, Card Hold er Insi de Rear Board, Otherwise in Very Good Condition, C lean Text/Tight Binding; Dust Jacket In Protective Cellophane; Bookseller Inventory # 28392

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Bibliographic Details

Title: The Marketing Mystique,

Publisher: 1972

Publication Date: 1972

Binding: Hardcover

Book Condition:Good

Dust Jacket Condition: Dust Jacket Included

About this title


Describes how to organize a market-oriented business, and discusses the effects of such an approach on planning, operations, and performance appraisals

"About this title" may belong to another edition of this title.

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