Hardcover. Hardly a week goes by without a report of how some common food helps the human body fend off a disease or succumb to one. Although encouraging people to eat more nutritiously can encourage.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 224 pages. 0.463. Bookseller Inventory #
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition.
Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
The ins and outs of the marketing of food
Title: Marketing Nutrition: Soy, Functional Foods, ...
Publication Date: 2005
Book Condition: New
Book Description University of Illinois Press. Hardcover. Condition: Very Good. 0252029429 Ships promptly from Texas. Seller Inventory # Z0252029429Z2
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Book Description University of Illinois Press. Hardcover. Condition: Very Good. Very good condition book with only light signs of previous use. Seller Inventory # G0252029429I4N00
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Book Description University of Illinois Press. Hardcover. Condition: Good. 0252029429 Bumped and creased book with tears to the extremities, but not affecting the text block and a remainder mark to one edge - Good. Seller Inventory # Z0252029429Z3
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Book Description University of Illinois Press. Hardcover. Condition: Fine. 0252029429 University of Illinois hardcover with dust jacket, 2005, 1st printing, unused, non-personalized inscription on front endpaper SIGNED by Brian Wansink otherwise unmarked and defect free, Fine/Fine (like New); New mylar cover, bubble-wrapped and mailed in a BOX with free delivery confirmation/tracking. Seller Inventory # 67701W
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Book Description University Of Illinois Press, 2005. Hardcover. Condition: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. book. Seller Inventory # 0252029429