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Synopsis: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.
From the Inside Flap:
Too Much Revenue?
Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to
· Think differently about Marketing Outrageously and understand why it's the safest way to go.
· Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success.
· Scoop cream off the top that will impact both your top and bottom lines.
· Differentiate yourself from your competitors.
· Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales.
This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.
Title: Marketing Outrageously Redux: How to ...
Publisher: Bard Press
Publication Date: 2011
Book Condition: Used: Good
Book Description Bard Press. Paperback. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G1885167733I4N10
Book Description Book Condition: Good. This is a paper back book. The cover or pages have curled corners. This book as minor damage or folding to the cover including but not limited to sticker residue, minor tear(s), and dirt marks/scuffs. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Bookseller Inventory # 3O6C9A00224N
Book Description Bard Press, 2011. Paperback. Book Condition: Good. Used book with normal wear and tear and may contain writing. Stock photo may be different from actual book cover. Please feel free to contact us for additional photos or details about this item. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000932292
Book Description Bard Press, 2011. Paperback. Book Condition: Good. Book is in good condition. May not include access codes or CDs. May have minimal highlighting and/or underlining. *NOTE* Stock photo may not represent the actual book for sale. Bookseller Inventory # mon0000472545
Book Description Bard Press. PAPERBACK. Book Condition: Good. 1885167733 Good condition with normal wear. Supplemental materials such as CDs or access codes may NOT be included regardless of title. May have bookstore stickers on cover. Expedited shipping available (2-4 day delivery)! Contact us with any questions!. Bookseller Inventory # Z1885167733Z3
Book Description Book Condition: Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Bookseller Inventory # 3U1DOZ002UTJ
Book Description Paperback. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 1885167733GOA
Book Description Bard Press, 2011. Paperback. Book Condition: Good. Usual signs of a well read book but good overall condition. May not look good on your bookcase after reading and probably not suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Bookseller Inventory # mon0002494287
Book Description Bard Press. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781885167736
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