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Marketing the Physician Practice:

Joseph, Stanley

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ISBN 10: 1579470106 / ISBN 13: 9781579470104
Published by American Medical Association, 2000
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP70740163

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Bibliographic Details

Title: Marketing the Physician Practice:

Publisher: American Medical Association

Publication Date: 2000

Book Condition:Good

About this title

Synopsis:

This practical user-friendly guide to advertising and public relations for the medical practice provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include how to plan and budget; reaching the target audiences of patients, providers, and payors; advertising strategies; working with the media; developing a database of consumers; getting referrals; and much more.

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