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Marketing Planning Guide

Stevens, Robert E. et al.

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ISBN 10: 1560240830 / ISBN 13: 9781560240839
Published by Haworth, 1991
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289pp. Very good plus condition with text clean & binding tight. Bookseller Inventory # 178863

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Bibliographic Details

Title: Marketing Planning Guide

Publisher: Haworth

Publication Date: 1991

Binding: Hardcover

About this title


A practical guide to developing a marketing plan, emphasizing tools and techniques rather than theory. All aspects of major marketing planning topics are discussed, including situation analysis, objectives, strategy, and control. To help apply the principles learned, worksheets follow each chapter and, upon completion, these worksheets become the first draft of a marketing plan. Paper edition (084-9), $19.95. Annotation copyright Book News, Inc. Portland, Or.

About the Author:

Wrenn is Assistant Professor of Marketing at Indiana University, Bloomington. He earned his PhD in marketing from Northwestern University, Bloomington.

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