Marketing in Publishing (Blueprint Series)

ISBN 10: 0415151341 / ISBN 13: 9780415151344
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Synopsis: Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.
Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.
Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.
Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Review: Marketing in Publishing is mandatory reading for anyone who works in publishing, and essential reading for anyone involved in self-publishing. - Richard Bell, Writing Magazine

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Title: Marketing in Publishing (Blueprint Series)
Book Condition: Good

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Robin Birn
Published by Routledge (1997)
ISBN 10: 0415151341 ISBN 13: 9780415151344
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Book Description Routledge, 1997. Paperback. Book Condition: Very Good. Marketing in Publishing (Blueprint Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780415151344

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Book Description Routledge 26/06/1997, 1997. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780415151344

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Patrick Forsyth, Robin Birn
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Book Description Routledge, 1997. Paperback. Book Condition: Used; Good. ex library copy, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2419760

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Book Description Routledge. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0415151341I3N00

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Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780415151344

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Robin Birn; Patrick Forsyth
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Book Description Routledge, 1997. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0415151341

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Patrick Forsyth, Robin Birn
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Book Description Taylor Francis Ltd, United Kingdom, 1997. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****. Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. Bookseller Inventory # AAV9780415151344

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Patrick Forsyth, Robin Birn
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Book Description Taylor Francis Ltd, United Kingdom, 1997. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. Bookseller Inventory # AAV9780415151344

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Book Description Routledge, 1997. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780415151344

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BIRN, ROBIN; FORSYTH, PATRICK.
Published by Routledge (2017)
ISBN 10: 0415151341 ISBN 13: 9780415151344
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Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415151344 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0254329

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