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Marketing Research

Hair, Joseph F.

ISBN 10: 0074716522 / ISBN 13: 9780074716526
Published by McGraw-Hill Education
Condition: Very Good Soft cover
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Bibliographic Details

Title: Marketing Research

Publisher: McGraw-Hill Education


Book Condition:Very Good

About this title


This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

From the Back Cover:

This marketing research book integrates the use of the statistical package SPSS.

"About this title" may belong to another edition of this title.

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