Title: Marketing Research
Publisher: McGraw-Hill Education
Book Condition: Very Good
0074716522 Very Good Condition. Has some wear. Five star seller - Buy with confidence!. Bookseller Inventory # Z0074716522Z2
Synopsis: Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.
From the Publisher: This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.
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