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Synopsis: 'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
* A unique book focusing on research methods for the nonprofit community
* Shows how to conduct a range of methods to improve performance
* Takes the reader through a step by step process
Title: Marketing Research for Non-profit, Community...
Book Condition: BRAND NEW
Book Description Butterworth-Heinemann. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Seller Inventory # Z1-M-004-01820
Book Description Routledge, 2008. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 7347329
Book Description Butterworth-Heinemann. PAPERBACK. Condition: Good. 0750687606 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z0750687606Z3
Book Description Butterworth-Heinemann, 2008. Condition: Very Good. 1 Edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP101797560
Book Description Butterworth-Heinemann, 2008. Condition: Good. 1 Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP105355548
Book Description Routledge 2008-06-30, 2008. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00138160
Book Description Butterworth-Heinemann, 2008. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0750687606-2-4
Book Description Butterworth-Heinemann, 2008. Paperback. Condition: Used: Good. Seller Inventory # SONG0750687606
Book Description Butterworth-Heinemann, 2008. Condition: UsedAcceptable. book. Seller Inventory # M0750687606_4
Book Description Routledge, 2008. Paperback. Condition: NEW. 9780750687607 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0190962