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Synopsis: This edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, it also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of integrates Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and Excel outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.
Title: Marketing Research: With Student Resource ...
Publisher: Cengage Learning Australia
Publication Date: 2010
Book Condition: Used: Good
Book Description Cengage Learning Australia, Melbourne Australia, 2011. Paperback. Book Condition: Very Good. Second Edition. 592pp This book is in very good condition. Size: Size F: 8"-9" Tall (203-228mm). Bookseller Inventory # 136210
Book Description Thomson learning Australia, 2010. Soft cover. Book Condition: New. International Edition. This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. Bookseller Inventory # ABE-9717387640
Book Description Cengage Learning Australia, 2010. Softcover. Book Condition: New. (ACCESS CODE INCLUDED)***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # CC9780170183345
Book Description Cengage Learning. Paperback. Book Condition: 1. Brand new book, ships fast from Brisbane bookseller. Marketing Research (2nd Ed.) by Zikmund, Ward, Winzar, Lowe, Babin, Ben Lowe, Barry J. Babin, William Zikmund, Steve Ward & Hume Winzar.Published by Cengage Learning.A product consisting of two or. Bookseller Inventory # 9780170183345