ISBN 10: 155180395X / ISBN 13: 9781551803951
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Service businesses today face stiff competition. This newly updated guide is written by service marketing experts who share their secrets for attracting clients. Chock-full of practical advice, this book will help you plan and execute an effective marketing campaign. Includes: -- Where can you find information about potential clients?-- What should you know about your competition?-- How do you develop and implement an action plan for marketing?. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4.33 avg rating
(3 ratings)

Synopsis: Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists - anyone currently running a service business or just thinking of it.

From the Back Cover: To effectively sell your service business, you must let people know that you exist and that you are better than your competition — in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner.

This book explains how to develop a marketing plan that will work for any service business — from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market. The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the program they describe. The book answers the following questions and more:

- How does marketing a service differ from marketing a product? - How do you prepare for marketing? - Where can you find information about potential clients? - Can you effectively use the Internet to market your services? - What should you know about your competition? - How do you establish desirable and realistic goals? - What strategies for pricing and promotion will work best for you? - How do you develop and implement an action plan for marketing?

This edition comes with numerous worksheets to get you started and keep you organized, all included on CD-ROM.

"About this title" may belong to another edition of this title.

Bibliographic Details

Book Condition: Used

Top Search Results from the AbeBooks Marketplace

1.

Jean Withers
ISBN 10: 155180395X ISBN 13: 9781551803951
New Paperback Quantity Available: 1
Seller:
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2003. Paperback. Book Condition: New. 4th. Paperback. Service businesses today face stiff competition. This newly updated guide is written by service marketing experts who share their secrets for attracting clients. Chock-full of.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 152 pages. 0.372. Bookseller Inventory # 9781551803951

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.18
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds

2.

Jean Withers
ISBN 10: 155180395X ISBN 13: 9781551803951
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2003. Paperback. Book Condition: New. 4th. Paperback. Service businesses today face stiff competition. This newly updated guide is written by service marketing experts who share their secrets for attracting clients. Chock-full of practical ad.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 152 pages. 0.372. Bookseller Inventory # 9781551803951

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Jean Withers; Carol Vipperman
Published by Self Counsel Press (2003)
ISBN 10: 155180395X ISBN 13: 9781551803951
Used Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Self Counsel Press, 2003. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG155180395X

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 35.49
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Jean Withers, Carol Vipperman
Published by Self Counsel Press
ISBN 10: 155180395X ISBN 13: 9781551803951
Used Paperback Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Self Counsel Press. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2808733048

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 58.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Jean Withers, Carol Vipperman
Published by Self Counsel Press
ISBN 10: 155180395X ISBN 13: 9781551803951
Used Paperback Quantity Available: 1
Seller:
OwlsBooks
(Toledo, MD, U.S.A.)
Rating
[?]

Book Description Self Counsel Press. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2810100171

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 58.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Withers, Jean, Vipperman, Carol
Published by Self Counsel Press (2010)
ISBN 10: 155180395X ISBN 13: 9781551803951
Used Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Self Counsel Press, 2010. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02155180395X

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 56.51
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

7.

Withers, Jean, Vipperman, Carol
Published by Self Counsel Press (2010)
ISBN 10: 155180395X ISBN 13: 9781551803951
Used Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Self Counsel Press, 2010. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01155180395X

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 63.49
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

8.

Withers, Jean; Vipperman, Carol
Published by Self Counsel Press
ISBN 10: 155180395X ISBN 13: 9781551803951
Used PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Self Counsel Press. PAPERBACK. Book Condition: Fine. 155180395X Like New Condition. Bookseller Inventory # LN7.1862704

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 62.47
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Withers, Jean; Vipperman, Carol
Published by Self Counsel Press
ISBN 10: 155180395X ISBN 13: 9781551803951
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Self Counsel Press. PAPERBACK. Book Condition: New. 155180395X New Condition. Bookseller Inventory # NEW7.1862704

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.47
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Withers, Jean, Vipperman, Carol
Published by Self Counsel Press (2010)
ISBN 10: 155180395X ISBN 13: 9781551803951
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Self Counsel Press, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11155180395X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.31
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are 1 more copies of this book

View all search results for this book