Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP75842244
Synopsis: The service sector of the economy from retailing to airlines, freight forwarding to information services, sport and leisure to advertising is a field of growing interest to marketing teachers, researchers and practitioners. This book, now in its second edition, presents in an introductory and structured way some of the current thinking and ideas relating to the marketing of these services. Most marketing textbooks concentrate on the marketing of tangible rather than intangible products. This is the first text to apply and adapt current ideas in marketing, developed for a product-orientated market. Don Cowell, a graduate of the University of Leeds, worked in the Engineering Industry with the Chloride Group before undertaking postgraduate management work, specializing in marketing, at the University of Bradford Management Centre. He worked at Loughborough University and Plymouth Business School before taking up his current post of Barkers Advertising Dean of Birmingham Polytechnic Business School, one of the largest Business Schools in the UK. Professor Cowell has acted as a consultant to many national and international businesses and organizations on Marketing and Business Education. He holds a number of appointments including Chief Examiner of the Chartered Institute of Marketing as well as Chairman of MEG (Marketing Education Group) the national network of Marketing Educators.
Title: Marketing of Services (CIMA Professional ...
Publication Date: 1992
Book Condition: Good
Book Description Butterworth-Heinemann Ltd, 1991. Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Seller Inventory # 3188361
Book Description Butterworth-Heinemann Ltd, 1991. Paperback. Condition: Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Seller Inventory # BBI2046943
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004139626
Book Description Butterworth-Heinemann Ltd 01/09/1991, 1991. Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750602099
Book Description Butterworth-Heinemann Ltd. Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Seller Inventory # mon0001668844
Book Description -. Paperback. Condition: Very Good. The Marketing of Services (CIMA Professional Handbook) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750602099
Book Description Butterworth-Heinemann Ltd, 1991. 352pp. Bon Etat,légèrement jauni in8 Broché. Seller Inventory # 185259
Book Description Butterworth-Heinemann Ltd, 1992. Taschenbuch. Condition: Gut. 352 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 541. Seller Inventory # 321840
Book Description Butterworth-Heinemann, 1992. Paperback. Condition: Used: Good. Seller Inventory # SONG0750602090