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Marketing on a Shoestring : Low-Cost Tips for Marketing Your Products or Services

Davidson, Jeffrey P.

11 ratings by Goodreads
ISBN 10: 0471632856 / ISBN 13: 9780471632856
Published by John Wiley & Sons, Incorporated, New York, NY, U.S.A., 1988
Used Condition: Very Good Soft cover
From Top Notch Books (Tolar, TX, U.S.A.)

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Wraps have only light wear, spine unbent. Pages are clean, text is unmarked. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 047067

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Bibliographic Details

Title: Marketing on a Shoestring : Low-Cost Tips ...

Publisher: John Wiley & Sons, Incorporated, New York, NY, U.S.A.

Publication Date: 1988

Binding: Soft Cover

Book Condition:Very Good

About this title

Synopsis:

A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.

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