Former Library book. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Bookseller Inventory #
Synopsis: Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries.
About the Author: Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
Title: The Marketing Strategy Desktop Guide (...
Book Condition: Good
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002267607
Book Description Thorogood. Paperback. Book Condition: Very Good. Some minor wear. Bookseller Inventory # HBS-00014228-B
Book Description Thorogood. Paperback. Book Condition: Fair. Bookseller Inventory # G1854181394I5N00
Book Description Thorogood, 2001. Paperback. Book Condition: Good. 0. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 1854181394