The Marketing Strategy Desktop Guide (Desktop Guide series)

Paley, Norton

Published by Thorogood
ISBN 10: 1854181394 / ISBN 13: 9781854181398
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Synopsis: Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries.

About the Author: Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

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Title: The Marketing Strategy Desktop Guide (...
Publisher: Thorogood
Book Condition: Good

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