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Marketing of Tourism

Anukrati Sharma

ISBN 10: 3659270601 / ISBN 13: 9783659270604
Published by LAP Lambert Academic Publishing
New Condition: New Soft cover
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664 pages. Dimensions: 8.7in. x 5.9in. x 1.5in.Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign exchange reserves. India is a place of tourist attraction for its natural beauty and historical monuments. There is great potential of development of tourism in the country. However, on account of ineffective marketing strategies India is not able to attract sufficient foreign tourist. A suitable marketing strategy is required to promote tourism in the country. Rajasthan, the land of forts, places and havelies, is one of the main attractions of tourists, both, foreign as well as domestic. The golden Triangle ( Jaipur-Delhi-Agra ) is a major attraction for foreign tourists. It is, therefore, important to study marketing of tourism in Rajasthan. Thus, in this study as attempt has been made to evaluate product, price, promotion and place strategies relating to tourism in Rajasthan. In the study an effort has also been made to evaluate the satisfaction of foreign and domestic tourists visiting Rajasthan. The ultimate object of the present research is to suggest improvements that can be made in tourism industry in Rajasthan. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659270604

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Bibliographic Details

Title: Marketing of Tourism

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign exchange reserves. India is a place of tourist attraction for its natural beauty and historical monuments. There is great potential of development of tourism in the country. However, on account of ineffective marketing strategies India is not able to attract sufficient foreign tourist. A suitable marketing strategy is required to promote tourism in the country. Rajasthan, the land of forts, places and havelies, is one of the main attractions of tourists, both, foreign as well as domestic. The golden Triangle ( Jaipur-Delhi-Agra ) is a major attraction for foreign tourists. It is,therefore, important to study marketing of tourism in Rajasthan. Thus, in this study as attempt has been made to evaluate product, price, promotion and place strategies relating to tourism in Rajasthan. In the study an effort has also been made to evaluate the satisfaction of foreign and domestic tourists visiting Rajasthan. The ultimate object of the present research is to suggest improvements that can be made in tourism industry in Rajasthan.

About the Author:

Dr .Anukrati Sharma is currently Associate Professor in University of Kota, Rajasthan.She has two post graduate degree specialties –one in International Business and another in Business Adm.Serving as Editorial Board Member of 32 reputed National and International Journal Her Biography is selected for publication in Marquis Who's Who Publication.

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