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Marketing practico / Practical Marketing (Spanish Edition)

Canas, Lina Maria Echeverri

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ISBN 10: 8492650044 / ISBN 13: 9788492650040
Published by STARBOOK EDITORIAL, 2010
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Title: Marketing practico / Practical Marketing (...

Publisher: STARBOOK EDITORIAL

Publication Date: 2010

Book Condition:Very Good

About this title

Synopsis:

El marketing ha dejado de ser un área funcional de la empresa para constituirse en el eje estratégico de todas las decisiones de una compañía en términos del mercado y de su entorno. Decisiones que se ven afectadas por cambios en los hábitos de consumo, por el aumento de los competidores y por el desarrollo de nuevos produc

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