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Marketing's 10 Deadly Sins (and How to Avoid Them)

James H. Drummond

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ISBN 10: 0741422557 / ISBN 13: 9780741422552
Published by Infinity Publishing, 2004
Condition: Good Soft cover
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Bibliographic Details

Title: Marketing's 10 Deadly Sins (and How to Avoid...

Publisher: Infinity Publishing

Publication Date: 2004

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on "marketing activity" is wasted and fails to attract customers.

About the Author:

James H. (Jim) Drummond is Managing Director of Drummond Consulting, Ltd. an international management advisory firm located in Atlanta, Georgia.

Jim’s experience includes over 20 years with some of the world’s leading corporations including Canon, Sony and Hitachi. Since starting his own consulting practice he has specialized in creating successful business strategies for an impressive variety of companies both in the United States and overseas including; Starbucks Coffee Company, The Georgia Institute of Technology, Woodbury Industries, International Marine, Inc. and Kleen-Tex Corporation.

A former award winning broadcast newsman, Jim attended the University of Florida on a scholarship from Sigma Delta Chi, the journalism honorary. In 1997 he received his MBA with an emphasis in international marketing and strategic planning from The University of Edinburgh.

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