Mass Communications: A Comparative Introduction

Lorimer, Rowland; Scannell, Paddy

Published by Manchester Univ Pr 1994-10-01, 1994
ISBN 10: 0719039479 / ISBN 13: 9780719039478
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Synopsis: The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries. The study begins with an examination of the historical and contemporary roles of communication in society, followed by an analysis of the mass media in modern society. Four fundamentals of mass media - law and policy, ownership, professionalism and technology - are explored in detail. This is followed with key sections on audience response and media content. Aimed at first-year undergraduates in media and communication studies, this work intends to explain the geopolitics of mass communication and the likely impact of modern media systems on national cultures in the future.

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Title: Mass Communications: A Comparative ...
Publisher: Manchester Univ Pr 1994-10-01
Publication Date: 1994
Binding: Paperback
Book Condition: Very Good

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Rowland Lorimer and Paddy Scannell
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Book Description Manchester University Press, 1996. Book Condition: Poor. This book has soft covers.Ex-library,With usual stamps and markings,In poor condition, suitable as a reading copy. Bookseller Inventory # 2615035

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Book Description Manchester University Press, 1994. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5173920

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Book Description Manchester University Press, 1994. Paperback. Book Condition: Good. Mass Communications: A Comparative Introduction This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780719039478

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Book Description Manchester University Press 11/08/1994, 1994. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780719039478

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Book Description Manchester University Press 11/08/1994, 1994. Paperback. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780719039478

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Book Description Manchester University Press 11/08/1994, 1994. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780719039478

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Book Description Manchester Univ Pr. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2752766401

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