Mass Customization: The New Frontier in Business Competition

B. Joseph Pine II

Published by Harvard Business School Press, 1999
ISBN 10: 0875849466 / ISBN 13: 9780875849461
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Synopsis: "Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.

From the Publisher: Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research. Named a best business book of the year by the Financial Times, Named a best business book of the year by Library Journal

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Title: Mass Customization: The New Frontier in ...
Publisher: Harvard Business School Press
Publication Date: 1999
Binding: Paperback
Book Condition: Used: Good

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