The Master Key to China

David Clive Price

Published by Panoma Press Ltd, 2014
ISBN 10: 1909623504 / ISBN 13: 9781909623507
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Synopsis: The master key to China is based on David Clive Price's experience of advising many Asian and Western companies on their business strategies in China and of setting up his own company in Hong Kong and China. Readers of this book will learn how to: identify the business etiquette, cultures and business customs of China and of its diverse markets; leverage local knowledge to create strong relationships based on trust and credibility; learn vital networking and negotiation skills across China's diverse markets; target global brands and products for China's cities and provinces; become an inspirational leader of a culturally diverse China team. With this second book in his innovative Master Key Series, David Clive Price offers a clear path to transforming your company's abilities to seize the opportunities of the Asian Century.

About the Author: David Clive Price is an author, speaker, coach and consultant on Asia's business practices and cultures. For many years he has travelled the region writing about its richly diverse peoples, traditions, beliefs and history. In 1995, he took up the post of Executive Speechwriter for Asia for the HSBC Group in preparation for Hong Kong's reversion to Chinese sovereignty in 1997. After the 'handover', he set up his own company in Hong Kong, writing presentations and advising companies on their strategic communications in China and in Asia as a whole. His experience with many Chinese and Asia-wide multinationals gave him the idea of marrying his business experience with his knowledge of Chinese culture. The result was a stream of books on Asia. David is based in London. www.davidcliveprice.com

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Bibliographic Details

Title: The Master Key to China
Publisher: Panoma Press Ltd
Publication Date: 2014
Binding: Paperback
Book Condition: New

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