Mastering The Challenges of The Automotive Industry. Bookseller Inventory #
Synopsis: This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.
About the Author:
Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously Dr Gottschalk was President of Mercedes-Benz do Brasil and a member of the Board of Management of Mercedes-Benz AG.
Ralf Kalmbach is a managing partner of the Automotive Competence Centre (ACC) of Roland Berger Strategy Consultants. ACC works with leading light and commercial vehicle manufacturers, automotive distributors and retailers, automotive suppliers and service providers around the world to solve a wide range of strategic issues and operational problems at every stage of the automotive industry value chain. With more than 18 years of professional experience in consulting, Ralf Kalmbach has extensive experience in strategic planning, business design / redesign, operational and organizational alignment and large scale change programs. He has assisted major European and US corporations on various aspects of their operations in response to globalization and value shifts. He was formerly in the corporate planning department of Daimler Benz AG.
Title: Mastering The Challenges of The Automotive ...
Book Condition: Good
Book Description Kogan Page, 2006. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 4686603
Book Description Book Condition: very good. 839 Gramm. Bookseller Inventory # M00749445750-V
Book Description Kogan Page, Limited. Hardcover. Book Condition: Fair. Ex-Library Book - will contain Library Markings. Bookseller Inventory # G0749445750I5N10
Book Description Kogan Page, 2007. Gebundene Ausgabe. Book Condition: Sehr gut. 378 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215663 Sprache: Englisch Gewicht in Gramm: 855. Bookseller Inventory # 105333
Book Description Philadelphia : Kogan Page, 2007. Book Condition: Neu. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag 215531 Sprache: Englisch Gewicht in Gramm: 870. Bookseller Inventory # 352699
Book Description Kogan Page Business Books, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # M0749445750
Book Description Kogan Page, 2007. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0749445750
Book Description Kogan Page Business Books. Hardcover. Book Condition: New. 0749445750 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Bookseller Inventory # 2BOOK2P286508