Matchbook: Indian Match Box Labels

Shahid Datawala and V. Geetha

Published by Tara Books, 2012
ISBN 10: 9380340192 / ISBN 13: 9789380340197
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Synopsis: Matchbook is the first ever collection of Indian matchbox labels. Comprised of over 500 images, the book also unfolds as a suggestive history of ephemera. Curious and visually stunning, the matchbox labels come in a staggering variety of designs arranged thematically, Shahid Datawala's diverse collection subtly reflects ideas of language and cultural exchange, as well as the place of labor in the Indian matchbook industry. A well-established brand quickly spawns imitations and variations as small producers compete with the large in an anarchic marketplace. The accompanying essay provides an insight into India’s complex match industry, calling attention to the material context as well as the art history that has produced the labels.

About the Author: Shahid Datawala is a designer, photographer and obsessive collector of all manner of curios, and is well known in design circles in India and Europe. Shahid can often be spotted trawling the street markets of Indian cities where, among other things, he has managed to accumulate thousands of matchbox labels. Currently he lives in Mumbai.

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Title: Matchbook: Indian Match Box Labels
Publisher: Tara Books
Publication Date: 2012
Binding: Paperback
Book Condition: Used: Good

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Book Description Tara Books. Paperback. Book Condition: new. BRAND NEW, Matchbook: Indian Matchbox Labels, Shahid Datawala, V. Geetha, Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture. Bookseller Inventory # B9789380340197

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Book Description Tara Books, India, 2012. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture. Bookseller Inventory # AAS9789380340197

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Book Description Tara Books, India, 2012. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book. Sold in every road-side booth, matchboxes are part of daily life in India. Curious, hilarious and visually stunning, matchbox labels come in a staggering variety of designs. Inspired variations on successful labels are an accepted part of the matchbox world, deliciously turning the whole notion of branding upside down. Matchbook showcases over 500 quirky members of this extended family, from the personal collection of Mumbaibased designer Shahid Datawala. This new edition comes with a thought-provoking essay which locates matchboxes within the web of Indian commerce and popular culture. Bookseller Inventory # AAS9789380340197

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