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Synopsis: Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement-by you, your firm, or even your government. Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements-even when it seems impossible-this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait-listen to this book and find out: -The three reasons why things may seem immeasurable but are not -Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods -How computing the value of information will show that you probably have been measuring all the wrong things -How not to measure risk -Methods for measuring "soft" things like happiness, satisfaction, quality, and more -How to fine-tune human judges to be powerful, calibrated measurement instruments -How you can use the Internet as an instrument of measurement A complete resource with case studies, How to Measure Anything illustrates how author Douglas Hubbard-creator of Applied Information Economics-has used his approach across various industries. You'll learn how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods. Straightforward and easy-to-follow, this is the resource you'll refer to again and again-beyond measure.
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions
This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
How Everything Can Be Measured
Amazon-exclusive content from author Douglas Hubbard
Title: "How to Measure Anything: Finding the Value ...
Binding: Compact Disc
Book Condition: New
Book Description Tantor Audio. Condition: New. Audio CD. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 1452604207
Book Description Tantor Audio, 2011. Audio CD. Condition: New. Never used!. Seller Inventory # P111452604207
Book Description Tantor Media Inc, 2011. Audio CD. Condition: Brand New. unabridged edition. 6.40x5.50x1.10 inches. In Stock. Seller Inventory # 1452604207
Book Description Tantor Audio, 2011. Audio CD. Condition: Good. Unabridged CD. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1452604207