Image Not Available

Measuring Advertising Effectiveness

Lucas, Darrell Blaine and Steuart Henderson Britt

Published by McGraw-Hill Book Company, Inc., New York, New York, U.S.A., 1963
Condition: Very Good Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

AbeBooks Seller Since November 13, 2002 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 96.99 Convert Currency
Shipping: US$ 4.25 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

"This book brings together the most up-to-date information about: {1}. Measurement of advertising messages {Part One} {and} {2}. Measurement of advertising media {Part Two}.Part One explains both the planning of advertising measurement and the techniques of measuring of measuring advertising messages.Part Two explains basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure to advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programming." This book has 399 pages and is illustrated throughout. The dust jacket has some spotting while the fore edges are slightly stained, not effecting the readability of the text. Bookseller Inventory # 005209

Ask Seller a Question

Bibliographic Details

Title: Measuring Advertising Effectiveness

Publisher: McGraw-Hill Book Company, Inc., New York, New York, U.S.A.

Publication Date: 1963

Binding: Cloth

Book Condition:Very Good

Dust Jacket Condition: Fair

Edition: Not Given

Store Description

We sell online only.

Visit Seller's Storefront

Terms of Sale:

Billing available to established
accounts with payment upon receipt of book(s). 30 day net billing available to
accredited institutions. Returns are allowed with prior notification to dealer.
Return shipping charges paid by customer.To use credit card go thru abe check out.


Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express