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Measuring the Impact of Your Web Site

Buchanan, Robert W., Lukaszewski, Charles

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ISBN 10: 0471172499 / ISBN 13: 9780471172499
Published by Wiley, 1997
Used Condition: Good
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP91954948

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Bibliographic Details

Title: Measuring the Impact of Your Web Site

Publisher: Wiley

Publication Date: 1997

Book Condition: Good

Edition: 1st Edition.

About this title

Synopsis:

After the mad rush to get on the Web, businesses are only now taking a close look at their Web sites and attempting to justify the investment. New tools for measuring Web site traffic and tracking visitor behavior are now available. This book offers in-depth advice and guidelines on benchmarking, measuring and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies including Chrysler, US West, Federal Express and 3M, illustrate how this valuable methodology works in real corporate settings.

Includes companion Web site with ...
* All the HTML pages from the book, along with the code
* Updates on new HTML codes and browser compatibility issues
* Links to other resources

Review:

How do you know if your Web site is meeting your business objectives? What can you do to make your site more effective? The authors address these and other questions in this serious, no-nonsense book that is heavy on graphs, charts, and case studies. Buchanan and Lukaszewski insist that the time to start measuring performance is during the development phase--before the site is live--and emphasize this idea in their "Web life cycle," which includes charts, planning, production, implementation, and operation. They start with how--or if--a Web site is a good solution for your company. Then the authors explain how to develop justification and measurement instruments, how to use them throughout the site's life cycle, and what their feedback means. Using the slogan, "You can't manage what you can't measure," the authors look at what your site's traffic really means and what a realistic return on investment involves.

Measuring the Impact of Your Web Site goes beyond gathering and interpreting data and helps you set realistic site objectives, use content that maximizes gaining valuable customer feedback and demographics, and improve your site's overall performance. Stop guessing at what you're trying to do on the Web and let these authors give you some direction.

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