Meatball Sundae: Is Your Marketing out of Sync?

Seth Godin

Published by Portfolio, 2007
ISBN 10: 1591841747 / ISBN 13: 9781591841746
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.73 avg rating
(1,927 ratings)

Synopsis: ?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that?s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.

The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend?? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn?t pretend that it?s easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it?s worth the effort.

About the Author: Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Meatball Sundae: Is Your Marketing out of ...
Publisher: Portfolio
Publication Date: 2007
Binding: Hardcover
Book Condition: Used: Good

Top Search Results from the AbeBooks Marketplace

1.

Seth Godin
Published by Portfolio Hardcover (2007)
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Quantity Available: 1
Seller:
Better World Books: West
(Reno, NV, U.S.A.)
Rating
[?]

Book Description Portfolio Hardcover, 2007. Book Condition: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96328143

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Seth Godin
Published by Portfolio Hardcover (2007)
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Portfolio Hardcover, 2007. Book Condition: Very Good. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP8422645

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
Pro Quo Books
(Hammond, IN, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2772706995

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
Hippo Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2784341545

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2785439819

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2786592037

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2792924586

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Seth Godin
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
OwlsBooks
(Toledo, MD, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2795329504

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Godin, Seth
Published by Portfolio
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks - Green Earth
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Portfolio. Hardcover. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G1591841747I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.81
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Seth Godin
Published by Portfolio 27/12/2007 (2007)
ISBN 10: 1591841747 ISBN 13: 9781591841746
Used Quantity Available: 1
Seller:
Fun_Meister
(Wallingford, United Kingdom)
Rating
[?]

Book Description Portfolio 27/12/2007, 2007. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9781591841746

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.84
Convert Currency

Add to Basket

Shipping: US$ 4.35
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are 36 more copies of this book

View all search results for this book