The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

ISBN 10: 1785040081 / ISBN 13: 9781785040085
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Synopsis: A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.

About the Author: Edward de Bono is the author of more than 60 books, including Lateral Thinking and Six Thinking Hats. He originated the concept of "lateral thinking." His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.

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Title: The Mechanism of Mind: Understand How Your ...
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de Bono, Edward
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Book Description Ebury Publishing. Paperback. Book Condition: new. BRAND NEW, The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential, Edward De Bono, The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely 'natural thinking', 'logical thinking',' mathematical thinking' and 'lateral thinking'. De Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools. Bookseller Inventory # B9781785040085

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Book Description Ebury Publishing, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. The Mechanism of Mind presents Edward de Bono s original theories on how the brain functions, processes information and organises it. It explains why the brain, the mechanism , can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life s work, namely `natural thinking , `logical thinking , mathematical thinking and `lateral thinking . De Bono also outlines his argument for introducing the word `PO as an alternative to the word `NO when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools. Bookseller Inventory # AAZ9781785040085

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Book Description Random House UK. Book Condition: New. 1785040081 Brand New, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # EO_9781785040085

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Book Description Ebury Publishing, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. The Mechanism of Mind presents Edward de Bono s original theories on how the brain functions, processes information and organises it. It explains why the brain, the mechanism , can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life s work, namely natural thinking , logical thinking , mathematical thinking and lateral thinking . De Bono also outlines his argument for introducing the word PO as an alternative to the word NO when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools. Bookseller Inventory # AAZ9781785040085

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