Media Culture Analysis: A Study On Public Service Advertising Of CCTV-1 in China

ISBN 10: 3844303111 / ISBN 13: 9783844303117
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Synopsis: Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of China's public service ads and suggestions were then given.

About the Author: 2009-2011 PhD in Management research from Brunel University (UK); 2007-2008 MSc in Accounting and Finance from Napier University (UK); 2003-2007 BA in Computing and Mathematics from Huai Hai Institute of Technology (China).

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Title: Media Culture Analysis: A Study On Public ...
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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A Study On Public Service Advertising Of CCTV-1 in China | Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of China's public service ads and suggestions were then given. | Format: Paperback | Language/Sprache: english | 84 pp. Bookseller Inventory # K9783844303117

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Book Description LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of China's public service ads and suggestions were then given. 84 pp. Englisch. Bookseller Inventory # 9783844303117

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Book Description LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China's public service ads, a case study was conducted which provides insight into the current situation of China's public service ads and suggestions were then given. 84 pp. Englisch. Bookseller Inventory # 9783844303117

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in China s public service ads, a case study was conducted which provides insight into the current situation of China s public service ads and suggestions were then given. Bookseller Inventory # KNV9783844303117

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Book Description LAP Lambert Academic Publishing. Paperback. Book Condition: New. Paperback. 84 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Due to the use of advanced technology the new media applications are widely adopted all over the whole society, which has accelerated the development of advertising with the more efficient channels provided by the new media. Public advertising which is the essential tool to arouse the common will or awareness should be explored under the environment of new media applications. This book illustrates the definition of public advertising as well as an initial development process. After an overview of the development and existing problems in Chinas public service ads, a case study was conducted which provides insight into the current situation of Chinas public service ads and suggestions were then given. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783844303117

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