Media Generations: Media Allocation In A Consumer-Controlled Marketplace

ISBN 10: 0981941516 / ISBN 13: 9780981941516
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

This is a paper back book. The pages have normal wear. There is light highlighting or handwriting through out the book. There is a name or handwriting on the inside front cover. We ship Monday-Saturday and respond to inquries within 24 hours. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.4 avg rating
(5 ratings)

Synopsis: It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Media Generations: Media Allocation In A ...
Book Condition: Acceptable

Top Search Results from the AbeBooks Marketplace

1.

Block Ph.D., Martin P.; Schultz Ph.D., Don E.; BIGresearch
Published by Prosper Business Development Corporation
ISBN 10: 0981941516 ISBN 13: 9780981941516
New PAPERBACK Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Prosper Business Development Corporation. PAPERBACK. Book Condition: New. 0981941516 Ships promptly. Bookseller Inventory # HCI3856NBGG052517H0022

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Martin P. Block Ph.D., Don E. Schultz Ph.D., BIGresearch
Published by Prosper Business Development Corporation
ISBN 10: 0981941516 ISBN 13: 9780981941516
Used Paperback Quantity Available: 1
Seller
OwlsBooks
(Toledo, MD, U.S.A.)
Rating
[?]

Book Description Prosper Business Development Corporation. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2784756810

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 9.46
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Block Ph.D., Martin P.; Schultz Ph.D., Don E.; BIGresearch
Published by Prosper Business Development Corporation
ISBN 10: 0981941516 ISBN 13: 9780981941516
Used Paperback Quantity Available: 1
Seller
Atlanta Book Company
(Atlanta, GA, U.S.A.)
Rating
[?]

Book Description Prosper Business Development Corporation. Paperback. Book Condition: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G0981941516I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 9.47
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Block Ph.D., Martin P.; Schultz Ph.D., Don E.; BIGresearch
Published by Prosper Business Development Corporation
ISBN 10: 0981941516 ISBN 13: 9780981941516
Used Paperback Quantity Available: 1
Seller
Yankee Clipper Books
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description Prosper Business Development Corporation. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0981941516I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 9.47
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Block Ph.D., Martin P.; Schultz Ph.D., Don E.; BIGresearch
Published by Prosper Business Development Corporation
ISBN 10: 0981941516 ISBN 13: 9780981941516
Used Paperback Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description Prosper Business Development Corporation. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0981941516I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 9.47
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Block Ph. D. , Martin P.
Published by Createspace (2009)
ISBN 10: 0981941516 ISBN 13: 9780981941516
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Createspace, 2009. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780981941516

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.23
Convert Currency

Add to Basket

Shipping: US$ 11.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Martin P Block Ph D, Ph D Don E Schultz
Published by Prosper Business Development Corporation, United States (2009)
ISBN 10: 0981941516 ISBN 13: 9780981941516
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Prosper Business Development Corporation, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970 s and 1980 s. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences. Bookseller Inventory # APC9780981941516

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.93
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Block Ph.D., Martin P.
Published by Prosper Business Development C (2017)
ISBN 10: 0981941516 ISBN 13: 9780981941516
New Paperback Quantity Available: 14
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prosper Business Development C, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0981941516

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.48
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

9.

Martin P Block Ph D, Ph D Don E Schultz
Published by Prosper Business Development Corporation, United States (2009)
ISBN 10: 0981941516 ISBN 13: 9780981941516
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Prosper Business Development Corporation, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970 s and 1980 s. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for their clients. Thus, they have a fiduciary obligation to allocate the finite corporate resources in the most effective and efficient manner possible. For the client/advertiser that charge now includes an objective to become more consumer-centric and increase marketing ROI. The new SIMM consumer allocation method does just that by making the consumer and their consumption value, and media influences to purchase key elements in the new model. Media Generations also demonstrates the utility to media planning of considering how media consumption and influence change among age cohorts with different media experiences. Bookseller Inventory # APC9780981941516

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Block Ph. D., Martin P.
ISBN 10: 0981941516 ISBN 13: 9780981941516
New Paperback Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 2600598

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are 9 more copies of this book

View all search results for this book