Media Planning & Buying in the 21st Century Workbook

Mr. Ronald D. Geskey Sr.

Published by CreateSpace Independent Publishing Platform, 2012
ISBN 10: 1461009537 / ISBN 13: 9781461009535
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Synopsis: Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapter in the text.

About the Author: The author, Ron Geskey, has over 30 of experience with major advertising agencies and universities. He has both taught and made his living at media planning and buying for Fortune 50 clients. Ron's professional career began at Leo Burnett in Chicago where he worked in media and in account management on accounts like Keebler Cookies & Crackers, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Allstate Insurance, Union Oil, Glad Bags and others. At D'Arcy, Ron worked with 13 divisions of the 3M Company as well as retail and banking businesses. Ron moved to Detroit in the 1980s to assume a senior management role on the Chevrolet account, both in media and account management. Ron has a masters in communication from Southern Illinois University, doctoral work at Texas Tech, and management development programs at Wharton School of Business, Northwestern University, and Michigan State University. Ron has also written several books, including the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business: a New Way to Win, Free Marketing in Social Media, and others.

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Title: Media Planning & Buying in the 21st Century ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2012
Binding: Paperback
Book Condition: New

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