Media Relations: Handbook For School Leaders

Joe Donovan

Published by Julian\John
ISBN 10: 0982162669 / ISBN 13: 9780982162668
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Synopsis: As a School leader, working with the news media is critical. Although sometimes challenging, sound media relations is a major part of your school districts communication efforts and is important for the reputation of your schools in the eyes of the community. Introducing Media Relations for the School Leader From the Donovan Group LLC, a leading educational communications firm, comes this comprehensive how-to-guide to help you effectively work with reporters, editors, and news directors to tell your school districts story. In this book, you’ll learn how to: · Interact with reporters · Interview like a pro · Communicate during a crisis situation · Use proactive media relations to help reporters gain a better understanding of the issues facing your district. By using the strategies, techniques and tips contained within this guide, you’ll have a much better understanding of what goes on in a news-room, and what you can do to help shape the stories that are told about your organization.

About the Author: Joe Donovan, a trusted education communications professional, is the president of the Donovan Group, LLC. Joe Donovan previously served as a partner and vice president of School Perceptions LLC, an education research firm. Mr. Donovan also served as spokesperson and communications strategist to State Superintendent Elizabeth Burmaster at the Wisconsin Department of Public Instruction and as a director in the office of U.S. Senator Herb Kohl. Over the years, Mr. Donovan has provided strategic counsel to dozens of school, district, and government leaders on education issues and has served as a consultant to state legislators, mayors, and numerous members of Congress. A published education researcher, Mr. Donovan earned his B.A. degree from the University of Wisconsin–Whitewater and his M.A. degree in educational policy studies from the University of Wisconsin–Madison. Mr. Donovan is a member of the Wisconsin School Public Relations Association, the National Education Writers Association and the National School Public Relations Association.

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Title: Media Relations: Handbook For School Leaders
Publisher: Julian\John
Binding: Paperback
Book Condition: VERY GOOD

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