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Media-Rileyshenz - Eto Otnosheniya S Pressoy. Chast I

Kokhanova Lyudmila

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ISBN 10: 3847399136 / ISBN 13: 9783847399131
Published by Palmarium Academic Publishing
New Condition: New Soft cover
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460 pages. Dimensions: 8.7in. x 5.9in. x 1.0in.Kniga o novom napravlenii v informatsionnoy sfere - Media Relations. Eshche sovsem nedavno eto byla lish funktsiya v sfere otnosheniy s obshchestvennostyu. Teper eto samostoyatelnaya uvazhaemaya rabota s pressoy. Ona trebuet mnogo sil, opredelennykh umeniy, terpeniya, professionalizma, tak kak predlagaet rabotat s zhurnalistami masterami kommunikatsii. Poetomu v ney vnimanie sosredotocheno na trekh osnovnykh momentakh. Eto kommunikativnye strategii, instrumenty integrirovannykh marketingovykh kommunikatsiy i tekhnologii raboty spetsialista Media Relations. Avtor rassmatrivaet rabotu s pressoy kak professiyu s vytekayushchimi otsyuda posledstviyami, kotoraya predpolagaet takuyu tsepochku deystviy: obshchenie otnoshenie strategiya tekhnologii. Predlagaemaya kniga prizvana: Obratitsya k rukovoditelyam vsekh podrazdeleniy organizatsiy i pokazat, chto neobkhodimo uchitsya reklamirovat sebya, svoe delo, svoi idei. Privlech vnimanie chitateley k smezhnym distsiplinam. Predlozhit prakticheskiy i pragmaticheskiy podkhod k Media Relations. Dlya studentov, obuchayushchikhsya po spetsialnosti Svyazi s obshchestvennostyu, prepodavateley vuzov, spetsialistov v oblasti marketinga i menedzhmenta. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783847399131

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Bibliographic Details

Title: Media-Rileyshenz - Eto Otnosheniya S Pressoy...

Publisher: Palmarium Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Kniga o novom napravlenii v informatsionnoy sfere - Media Relations. Eshche sovsem nedavno eto byla lish' funktsiya v sfere otnosheniy s obshchestvennost'yu. Teper' eto samostoyatel'naya uvazhaemaya rabota s pressoy. Ona trebuet mnogo sil, opredelennykh umeniy, terpeniya, professionalizma, tak kak predlagaet rabotat' s zhurnalistami – masterami kommunikatsii. Poetomu v ney vnimanie sosredotocheno na trekh osnovnykh momentakh. Eto kommunikativnye strategii, instrumenty integrirovannykh marketingovykh kommunikatsiy i tekhnologii raboty spetsialista Media Relations. Avtor rassmatrivaet rabotu s pressoy kak professiyu s vytekayushchimi otsyuda posledstviyami, kotoraya predpolagaet takuyu tsepochku deystviy: obshchenie – otnoshenie – strategiya – tekhnologii. Predlagaemaya kniga prizvana: Obratit'sya k rukovoditelyam vsekh podrazdeleniy organizatsiy i pokazat', chto neobkhodimo uchit'sya reklamirovat' sebya, svoe delo, svoi idei. Privlech' vnimanie chitateley k smezhnym distsiplinam. Predlozhit' prakticheskiy i pragmaticheskiy podkhod k Media Relations. Dlya studentov, obuchayushchikhsya po spetsial'nosti «Svyazi s obshchestvennost'yu», prepodavateley vuzov, spetsialistov v oblasti marketinga i menedzhmenta.

About the Author:

Lyudmila Aleksandrovna Kokhanova - doktor filologicheskikh nauk, professor fakul'teta zhurnalistiki Moskovskogo gosudarstvennogo universiteta imeni M.V. Lomonosova, zaveduyushchaya kafedroy zhurnalistiki Filiala MGU imeni M.V. Lomonosova v gorode Sevastopole. Nauchnyy rukovoditel' proekta Parlamentskogo kluba «Rossiyskiy parlamentariy» GD RF.

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