The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves

Barbato, Joseph

Published by Emerson & Church, 2005
ISBN 10: 1889102067 / ISBN 13: 9781889102061
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Synopsis: To attract attention to your cause, you could: -Paint your building Day-Glo orange -Blare hip hop music from the rooftop -Have staff members sport Mohawk haircuts But if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's new book, Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split ... many times over.Attracting the Attention Your Cause Deserves is something far more useful – and invigorating – to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three key objectives for your cause: 1) Greater visibility 2) A broader constituency 3) More money raised And who better to write it than Joseph Barbato, a widely respected pro who's worked both sides of the aisle. For 20 years he toiled in the public information departments of various nonprofits. Now he heads an award-winning firm that works with some of America's top nonprofits.After reading Attracting the Attention Your Cause Deserves, here are just a few of the skills you'll become more proficient at: o Sharpening your organization's niche o Identifying the range of people who benefit from your work ... thereby targeting your audiences with greater precision o Cultivating the right media people, locally, regionally, and nationally if appropriate o Organizing your website most efficiently for the press o Making a persuasive pitch, in writing and over the phone o Becoming the "go to" person for reporters and others, and o Learning how to package your expertise to gain even greater exposure With more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed – everyone's doing that. And everyone's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.

About the Author: Joseph Barbato is president of Barbato Associates, a consulting firm whose clients include many of the nation’s leading nonprofits. He has worked as a writer, editor and director in the public relations and development offices of several institutions, including New York University, The Nature Conservancy, and the City University of New York.He is the author or coauthor of six earlier books, two of which were featured on “The Today Show.” His most recent book, How to Write Knockout Proposals (Emerson & Church, Publishers), won a starred review from Publishers Weekly, which called it “sound, clear and to the point ... a lifeline for anyone who has ever struggled to write a grant proposal.” Barbato has worked on both sides of the media pitch. He has been a writer, columnist, and editor for many magazines, and a contributor to The New York Times, USA Today, Smithsonian, The Washington Post, and the Chronicle of Higher Education. His syndicated features appeared for many years in the Los Angeles Times, the Chicago Sun-Times, the San Francisco Chronicle, Newsday, and other newspapers. As a publicist, he has won new recognition for the people and programs of many nonprofits in education, health care, and other fields. As publicity director for the New York Book Fair, an annual publishing event held in Madison Square Garden, Lincoln Center, and other Manhattan locations in the 1970s and 80s, he helped bring national attention to the work of hundreds of independent book publishers from throughout the country.His consulting firm provides editorial services to the advancement programs of many nonprofit institutions. Clients have included M.I.T., the U.S. Fund for UNICEF, Environmental Defense, the Westport Playhouse, the University of Maryland Medical Center, and the Hole in the Wall Gang Camps.

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Title: The Mercifully Brief, Real World Guide to ...
Publisher: Emerson & Church
Publication Date: 2005
Book Condition: Good
Edition: 1st Edition.

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