Title: Message Effects in Communication Science (SAGE Series in Communication Research)
Publisher: SAGE Publications, Inc
Publication Date: 1989
Language: English
ISBN 10: 0803932243
ISBN 13: 9780803932241
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket

About this title

Synopsis

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.

Demonstrating the increasingly theoretical state of the study of message effects and addressin

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