Mexican Americans and the Mass Media

Bradley S. Greenberg; Michael Burgoon; Judee K. Burgoon; Felipe Korzenny

ISBN 10: 0893911267 / ISBN 13: 9780893911263
Published by ABLEX Pub. Corp., Norwood, 1983
Used Condition: Good Hardcover
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About this Item

Ex-library from a university library with the usual stampings, markings, and barcodes. Slight rubbing and edgewear to boards and spine. Interior is clean, and binding is firm and straight. No dust-jacket. Bookseller Inventory # PASTPAGE075519I

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Bibliographic Details

Title: Mexican Americans and the Mass Media

Publisher: ABLEX Pub. Corp., Norwood

Publication Date: 1983

Binding: Hardcover

Book Condition:Good

About this title


This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

About the Author:

eenberg /f Bradley /i S.

goon /f Michael

goon /f Judee /i K.

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