Mind the gap; creating your successful business strategy

Susannah Schofield

Published by Kogan Page 1
ISBN 10: 0749468785 / ISBN 13: 9780749468781
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A play of words on the subway warning of "watch the gap" between the train and the platform, Mind the Gap allows professionals to learn how they compare in the market as businesses and individuals, as single entrepreneurs or within large corporate firms. With her simple model -- the Dice Matrix Model -- Susannah Schofield offers an application that makes it possible to identify business risks and opportunities. The DMM consists of six carefully designed sets of six questions -- just like the faces in a dice -- which managers can put to customers and employees to get real time feedback about the business and about the specific "voice of its customer." Analysis of this output will reveal internal strengths and weaknesses, a gap analysis that shows how the business stacks up to its competitors.

Schofield built the DICE model after much consultation with small businesses and with large corporate firms who need, and want to lead in the market -- not follow. The model serves as a stress test for business performance, and its use delivers the ability to make better considered decisions, have happier customers and employees and grow stronger and more successful companies.

Book Description: A working matrix to carryout detailed GAP analysis and build future business strategy from the results

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Title: Mind the gap; creating your successful ...
Publisher: Kogan Page 1
Binding: Trade Paperback
Book Condition: New

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Book Description Kogan Page Ltd, United Kingdom, 2013. Paperback. Condition: New. Language: English . Brand New Book. Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author s tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success. Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception. Mind the Gap provides the essential tools required for any Business Owner, Director or Manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success. Seller Inventory # AA99780749468781

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