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MindTap� Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundation of Business, 5e


ISBN 10: 1305511549 / ISBN 13: 9781305511545
Published by Cengage Learning
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From A Team Books (Conway, AR, U.S.A.)

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Title: MindTap� Introduction to Business, 1 term ...

Publisher: Cengage Learning

Book Condition:New

About this title


MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. MindTap includes a progression of content that makes business relevant, is interactive, and helps elevate critical thinking. From company case videos to scenario-driven assignments, MindTap complements your course. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.

About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is the co-author of Cengage Learning's Business MindTap and Foundations of Business text, market leaders. Dr. Pride has taught principles of marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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