Inside the Minds: Industry CEOs on Customer Relationship Management (CRM) Software: CEOs from Reynolds & Reynolds, Harte-Hanks, Aspect & Other CRM . the Keys to Profitable Customer Relationships

Brock, Richard; Hanson, Gregory J.; Silton, Michael; Infante, Beatriz V.; Tuchman, Kenneth D.; Aspatore Books Staff; Aspatore.com

Published by Aspatore Books
ISBN 10: 1587621460 / ISBN 13: 9781587621468
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Synopsis: Inside the Minds: Profitable Customer Relationships is the most authoritative book ever written on the essentials behind successful Customer Relationship Management. This title features Chairmen, Presidents, and CEOs from some of the nation's top CRM companies, who have each contributed chapters akin to objective, experience-related white papers or essays on the unique challenges they face in their field. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing the CRM business today, and what will hold true into the future. From examining the fundamental role of the switchboard operator and direct marketing specialist, to evaluating changes industry-wide and addressing the need for risk-taking, this book pulls readers through all facets of Customer Relationship Management, from top to bottom. The different niches presented and the various perspectives illustrated enable readers to get inside the industry's great minds and gain valuable insights into the business, as the experts go back to basics in a must-read for anyone interested in building successful relationships with customers.

From the Publisher: This book is written by:

Lloyd G. "Buzz" Waterhouse - Chairman, President & CEO, The Reynolds & Reynolds Company - How to Make Every Customer a Repeat Customer

Monte Zweben - Founder & CEO, Blue Martini Software - It's Time For Intelligent Selling Systems

Jeffrey Rodek - Chairman & CEO, Hyperion Solutions Corporation - Finding the Right Fit

Richard Brock - Chairman & CEO, Firstwave Technologies, Inc. - Starting From Scratch

Gregory J. Hanson - CEO, Bullhorn, Inc. - The Profitable Ecosystem of Customer Relationships

Michael Silton - CEO, Rainmaker Systems - The Key to Profitable Relationships

Beatriz V. Infante - Chairmain, CEO & President, Aspect Communications - Customer Focus

Kenneth D. Tuchman - Chairman & CEO, TeleTech Holdings, Inc. - Creating an Emotive Attachment

Sanjay Kumar - Founder & CEO, vCustomer - The Service Side of CRM

Jeffrey W. Dunn - President & CEO, Active Decisions, Inc. - You Learn Everything in the Field

Richard Hochhauser - President & CEO, Harte-Hanks, Inc. - Relationship Management

Charles D. Morgan - Company Leader, Acxiom Corporation - Developing Successful Customer Relationships

William Van Symons - President & COO C2CRM Division, Clear Technologies, Inc. - Building Profitable Customer Relationships for Business Success

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Title: Inside the Minds: Industry CEOs on Customer ...
Publisher: Aspatore Books
Binding: PAPERBACK
Book Condition: Good

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Richard Brock, Gregory J. Hanson, Michael Silton, Beatriz V. Infante, Kenneth D. Tuchman, Aspatore Books Staff, Aspatore.com
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