Inside the Minds: Leading Advertisers, by Aspatore Books

Aspatore Books

Published by Aspatore Books, 2001
ISBN 10: 1587620545 / ISBN 13: 9781587620546
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Has minor wear and/or markings. SKU:9781587620546-3-0-3. Bookseller Inventory #

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Synopsis: Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.

From the Publisher: This book is written by:

David Bell, Vice Chairman, Interpublic Group – Achieving Success as a Team

Tim Love, Managing Partner, Saatchi & Saatchi – Think Like the Sun: The Secrets to Building Global Lovemark Brands

M T Rainey, Co Chief Executive, Young & Rubicam/Rainey Kelly Campbell Roalf – Change or be Changed

Eric Rosenkranz, President & CEO Asia Pacific, Grey Global Group – Rallying the Troops

David Kenny, Chairman & CEO, Digitas – Relevance and Results in the Age of the Internet

Paul Simons, Chairman & CEO, Ogilvy & Mather UK – Soak It All In

Bob Brennan, President, Leo Burnett Worldwide – The Future of Advertising: Invitation Only, No Regrets

Alan Kalter, Chairman & CEO, Doner – Likeable Advertising: Creative That Works

Alan Schultz, Chairman, President & CEO, Valassis – Tuning Into the Consumer

Brendan Ryan, CEO, FCB Worldwide – Understanding the Client Perspective

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Title: Inside the Minds: Leading Advertisers, by ...
Publisher: Aspatore Books
Publication Date: 2001
Binding: Paperback
Book Condition: Good

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InsideTheMinds.com, Aspatore Books Staff, Bob Brennan, Tim Love, David Kenny, Eric Rosenkranz, David Bell, Alan Kalter, Paul Simons, M T Rainey, Alan Schultz, Brendan Ryan
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