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Mobile Phone adoption a habit or necessity: A study from student's perspective

Ishfaq Ahmed

ISBN 10: 3844381759 / ISBN 13: 9783844381757
Published by LAP LAMBERT Academic Publishing, 2011
Condition: Good Soft cover
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Bibliographic Details

Title: Mobile Phone adoption a habit or necessity: ...

Publisher: LAP LAMBERT Academic Publishing

Publication Date: 2011

Binding: Paperback

Book Condition: Good

About this title


With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting.

About the Author:

Ishfaq Ahmed is Lecturer at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. His areas of interest are Management, Organizational Behavior and Human Resource Management. Tehmina Fiaz Qazi is Research Scholar at Hailey College of Commerce. Her interest areas are Management and Organizational Behavior

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