Stock Image

Mobile Phone adoption a habit or necessity: A study from student's perspective

Ishfaq Ahmed

ISBN 10: 3844381759 / ISBN 13: 9783844381757
Published by LAP LAMBERT Academic Publishing, 2011
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 178.22 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 3844381759

Ask Seller a Question

Bibliographic Details

Title: Mobile Phone adoption a habit or necessity: ...

Publisher: LAP LAMBERT Academic Publishing

Publication Date: 2011

Binding: Paperback

Book Condition: Good

About this title

Synopsis:

With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting.

About the Author:

Ishfaq Ahmed is Lecturer at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. His areas of interest are Management, Organizational Behavior and Human Resource Management. Tehmina Fiaz Qazi is Research Scholar at Hailey College of Commerce. Her interest areas are Management and Organizational Behavior

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
318 US Route 1, STE 2
Kittery ME 03904


Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)