Moimoi--Look at Me! (High Contrast Baby Board Book, Ages 0-2) (Board Book)

Dr Kazuo Hiraki

ISBN 10: 161519780X / ISBN 13: 9781615197804

Published by Experiment, 2021

About this Item

Board Book. A playful high-contrast board book from the University of Tokyo "Baby Lab"--scientifically proven to hold baby's attention "Full of delicious colors and . . . real charm."--The Wall Street Journal What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books! How do you say it? "Moi" () is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . . Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too! Developed by researchers in Japan, Moimoi is proven to captivate babies--and even settle their crying and fussing! Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781615197804

Bibliographic Details

Title: Moimoi--Look at Me! (High Contrast Baby ...

Publisher: Experiment

Publication Date: 2021

Binding: Board Book

Illustrator: Ichihara, Jun

Condition: new