Moimoi-Look at Me!: Shapes, colors, and sounds that will soothe your crying baby

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ISBN 10: 161519780X / ISBN 13: 9781615197804

Published by The Experiment, 2021

About this Item

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Seller Inventory # OTF-9781615197804

Bibliographic Details

• Title: Moimoi-Look at Me!: Shapes, colors, and sounds that will soothe your crying baby
• Publisher: The Experiment
• Publication Date: 2021
• Language: English
• ISBN 10: 161519780X
• ISBN 13: 9781615197804
• Binding: Hardcover
• Illustrator: Ichihara, Jun
• Condition: New
• Seller catalogs:
  • 0
  • VCF

About this title

Synopsis

The Wall Street Journal’s best baby board book of the past twenty years

Over 1,000,000 Moimoi books sold in Japan

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over a million books!

How do you say it? “Moi” is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing―as they dance, grow, and even sing . . .

Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

And don’t miss Moimoi, Where Are You? for even more peekaboo fun with moimoi!

“Full of delicious colors and . . . real charm.”―The Wall Street Journal

About the Author

Professional artist Jun Ichihara has illustrated over 30 books for children.