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30 Money-Making Marketing Secrets No One Ever Told You! (Second Edition)

Philip A. Grisolia

ISBN 10: 1607432544 / ISBN 13: 9781607432548
Published by Wise Words
Used Condition: VERY GOOD Soft cover
From OwlsBooks (Toledo, OH, U.S.A.)

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About this Item

Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2647817085

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Bibliographic Details

Title: 30 Money-Making Marketing Secrets No One ...

Publisher: Wise Words

Binding: Perfect Paperback

Book Condition:VERY GOOD

About this title


Included in this Second Edition is a 10-page White Paper titled 'Marketing Made Simple: What it is, what it isn't, PLUS how it increases sales, revenue & profits,' a $9.95 value when purchased separately. Whether you own a business, are starting one, or are about to buy one, Marketing is the one activity that most quickly impacts its success. Seemingly able to convince people to buy things they seldom need and often don t want, Marketing is often thought of as some mysterious science. This book quickly dispels that myth. The 30 money-making marketing secrets revealed here including the do s and don ts of naming a business, why and how to avoid me-too products and services, and the importance of Wow! show how smart Marketing is more about common sense than some mysterious science. Those are just a few of the helpful ideas you ll collect while reading this book. Others include why your personal likes and dislikes should play no part in marketing decisions, why not to think of customers as targets, and how adding one simple ingredient to your product or service lets you increase your prices by 100, 300, or even 600 percent. You ll discover what John D. Rockefeller told his lawyers that can make your business a roaring success. You ll also learn which six conveniences no website should be without, what the First Rule of Marketing is, and how to make it work for you. Want to keep customers happy? Offer a guarantee. Learn what to say, how to say it, and why. Oh, and did you think Aida was an opera? Think again. Then learn the truth. And because most businesses use consultants, discover the smart way to hire them. This book was written to give any Joe or Jane who owns a business or who plans to start or buy one a basic knowledge of Marketing, how it works, how to make it work faster and better no matter what the business. The 30 secrets revealed here won t make you a marketing expert, but together they do explain how to use smart marketing tactics to increase the profits of any business.

About the Author:

For most of his adult life, Phil has earned his living as a marketing communications professional. If you were to ask him to describe what that means, his typical response might be, It means I can walk and talk at the same time. Though he often jokes about his profession, his credentials are impressive. More importantly, his skills both as a marketer and as a communicator have been proven over time to be highly effective. As a marketing professional, Phil has made money often big money for virtually every company with which he s been associated, whether he was an employee or they were one of his clients. As a communications professional, Phil earned accreditation as a Certified Business Communicator (CBC), later becoming an award-winning copywriter. He also produced and hosted a nationally syndicated weekly radio show Dateline OutdoorsTM for a number of years, and for several more produced and hosted an award-winning weekly cable TV series Do It For MoneyTM to help viewers start their own successful businesses by using knowledge and skills they had or could easily acquire, even hobbies they enjoyed. A respected adjunct professor for more than two decades, Phil created and taught evening college courses on marketing, business communications and management to owners of small businesses and to those who wanted to be. During that time he also headed up a marketing consulting group. A prolific writer, Phil has served as a by-line columnist for a major Chicago daily, and as editor of three community newspapers. He now writes nationally syndicated business columns, has authored several books, and continues to work as both a marketing consultant and as an executive business coach. In this book he draws on all of his skills marketer, communicator, educator, writer and coach to share with you the 30 Money-Making Marketing Secrets No One Ever Told You!

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