Ex-Library Book - will contain Library Markings. Nice condition with minor indications of previous handling. Bookseller Inventory #
Synopsis: . . . An important value addition to the body of knowledge in global brand creation . . . N. R. Narayana Murthy Chairman and Chief Mentor, Infosys "Highly readable . . . provides great insights into how a brand image can be created-or destroyed-in the global village . . . " K. V. Kamath Chairman, ICICI Bank " . . . Provides a fresh and valuable framework for how to make very little marketing money go a really long way . . . " Rama Bijapurkar Strategic Marketing Consultant and author of We Are Like That Only " . . . A timely, insightful provocative guide to marketers who want to succeed in today's flat world . . . " President and CEO, ITSMA (IT Services Marketing Association) "A must read for business heads and marketers alike . . . " Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD "An insightful guide through the rapidly changing terrain of marketing . . . " Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton, Wharton School "Easy flow and intellectual rigor . . . makes the reading enjoyable and creative." Prof. Prashant Salwan Chairman, Strategic Management Area and CIMER, IIM Indore As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Traditional resources (time and money) and marketing tools (advertising and PR) are losing their advantage to new techniques like social networking, individual targeting and ecosystem marketing. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants. Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with est
About the Author: Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. As the Chief Marketing Officer of Wipro's IT business, and previously as the Global Brand Manager at Infosys, she has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to re-position and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential women in IT in India. She writes for various Indian and international publications and runs a popular blog on marketing at www.jessiepaul.com. Jessie is a Computer Science engineer from NIT, Trichy, and an MBA from IIM Calcutta.
Title: No Money Marketing: From Upstart to Big ...
Publisher: Tata McGraw Hill Education Private Limited
Book Condition: Very Good
Book Description Tata McGraw Hill Education Private Limited, 2009. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97387577
Book Description Tata McGraw Hill Education Private Limited. Paperback. Condition: Fair. A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0070680132I5N00
Book Description Tata McGraw Hill Education Private Limited. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2867116435
Book Description Tata McGraw Hill Education Private Limited, 2009. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0070680132-2-4
Book Description Tata McGraw Hill Education Priva, 2009. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_196957440
Book Description Tata McGraw Hill Education Private Limited, 2009. Condition: New. book. Seller Inventory # M0070680132
Book Description Tata McGraw Hill Education Private Limited, 2009. Paperback. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0070680132